Nov 2022 - Jun 2023
Brand Marketing Associate (Project)
London
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Led conceptualization and execution of targeted Instagram and TikTok influencer campaigns promoting unique hotel experiences for millennial’s.
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Worked on statistical booking and sales data along with the competitors analysis and derived various campaigns based on it and which also were base of my masters dissertation which emphasized on "how the luxury hospitality industry can effectively attract younger generations."
Accomplishment
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150% increase in organic follower growth and over 650,000 video views within 3 months on IG
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35% increase in bookings and revisit rates among the key 26-40 age group.
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Designed and executed Instagram Grid Campaigns, Influencer Campaigns, Brand Marketing Campaigns, Mascot Marketing, Christmas Cross Marketing with Jewelry Brand, PR-Magazine-Competition Marketing.