Experience

Comet Venture || Ultimate Pop Show || Comet.gg

Ahmedabad India.

Virtual Concert/Gaming Worldwide.

• Mastery in multi-platform engagement: Orchestrated strategic digital campaigns across Instagram, Facebook, Snapchat, TikTok, and SEM, exceeding audience target by 100k and achieving a remarkably low per-person cost of 0.007Rs. Collaborated with other brands to drive a 65% increase in ticket sales through innovative initiatives like RAS activations, buzz videos, influencer marketing, and co-branded free tickets giveaway.

• Championed immersive Customer experiences: Designed and launched a dedicated gaming portal, fostering a vibrant community through collaborations with BookMyShow for eSports tournaments, curating the launch event of a gaming smartphone with PUBG, and hosting intercollege gaming marathons.

Accomplishment

• Created Digital Marketing campaigns across Instagram, Facebook, Snapchat, TikTok, and PPC/SEM, exceeding audience target by 100k and achieving a remarkably low per-person cost of 0.007Rs.

• Negotiated cross platform marketing & vendor deals resulted in using only 50% of the budget allotted to achieve the marketing target.

• Collaborated with Influencers and other brand for concert awareness, buzz videos, free tickets giveaway.

• Executed campaigns from snapchat filters & tik-tok challenges to Govt. Initiatives for cleanliness & tourism connecting it with the concert.

• Developed and launched a dedicated gaming portal, “Comet.gg” through collaborations with BookMyShow for eSports tournaments.

• Curating the launch event of a gaming smartphone from “MI” with PUBG game, and hosting intercollege gaming marathons.