Resume
Experience
Aug 2024 - Present
Digital Marketing Manager
INFINITE SHOPPING LIMITED
India
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Social Media Branding: Developing/Designing Content for Social Media Branding, A1 Content for Ecommerce Listing & Sales, Paid Ads content
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Content Marketing: Developing ASMR videos, Product Photoshoot videos, Brand marketing videos, Influencers & Model Videos & USP Marketing Statics.
Accomplishment
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Leading Brand Positioning Marketing on Amazon & Nykaa for Paid Ads and Social Listing among competitors.
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Segmenting Targeting audience and reaching out to people with a theme & hook, increasing sales per unit from 12 to 40 a day.
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Developing Algorithm based funnel marketing campaigns which gave 120X reach and CPA of Rs 0.80.
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Conversation rate of 6%,
Aug 2023 - May 2024
Growth Marketing & Business Development Associate.
Bestow Marketing Agency
Remote UK, Canada, Dubai, Germany.
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Social Media Engagement Specialist: Increased organic engagement by 150% across Instagram for Luxury FMCG brand through targeted content strategies and Paid Funnel based marketing campaigns.
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Lead Generation Expert: Leveraged trending insights & strategic content LinkedIn, blogs, email marketing to establish B2B clients as thought leaders generating 25% increase in qualified leads.
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ATL to Sales Accelerator: Developed ATL campaigns OOH, Newspaper, TV, radio, OTT platform campaigns aligned with client goals, generating increased inquiries, leads, sales, & footfall. Notably, a 40% store footfall boost for a Luxury FMCG client.
Accomplishment
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Landed 5 B2C brands for 6months of various Growth Marketing campaigns with the aim to Increase brand avg. customer order sales value.
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Curated and executed Marketing Campaigns (Ecommerce Marketing & Guerilla Marketing Campaigns) for Luxury Cosmetic Brand "Ayurveda Clinic" in Ontario Canada resulted in a 40% increase Sales, 35% rise in brand recognition, and 60% growth in average customer lifetime value.
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Concepted, Curated and Implemented Marketing campaigns (Digital Marketing, Competition Marketing, Billboard & ATL, Influencer Marketing) for Luxury Eyewear Stores (Signature eyewear's," "Gem Optics" & "Yateem Optics,” in India & Dubai) were strategically created for the sales of Maybach Eyewear only, Selling 32 frames a month instead of 3, having a 200% ROI.
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Designs & Developed Marketing Campaigns (Social Media Branding & Ecommerce Marketing )for Luxury Apparel (Pegtoothclothing,”in UK ) was aimed to created a Drop Like Culture where hype marketing and influencer marketing campaigns were created. The results gave a 500% boost in sales of hoodies and increased avg customer order value by 60%.
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Spearheaded and Managed Funnel Based Marketing campaigns (LinkedIn Marketing, Email Marketing & Blog Marketing.) for B2B Manufacturing Brand “Innoxcva” in Germany, Resulting in 14sucessful leads.
Nov 2022 - Jun 2023
Brand Marketing Associate (Project)
London
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Led conceptualization and execution of targeted Instagram and TikTok influencer campaigns promoting unique hotel experiences for millennial’s.
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Worked on statistical booking and sales data along with the competitors analysis and derived various campaigns based on it and which also were base of my masters dissertation which emphasized on "how the luxury hospitality industry can effectively attract younger generations."
Accomplishment
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150% increase in organic follower growth and over 650,000 video views within 3 months on IG
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35% increase in bookings and revisit rates among the key 26-40 age group.
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Designed and executed Instagram Grid Campaigns, Influencer Campaigns, Brand Marketing Campaigns, Mascot Marketing, Christmas Cross Marketing with Jewelry Brand, PR-Magazine-Competition Marketing.
Jun 2019 - May 2021
Digital Marketing Strategist
Comet Venture || Ultimate Pop Show || Comet.gg
Ahmedabad India.
Virtual Concert/Gaming Worldwide.
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Mastery in multi-platform engagement: Orchestrated strategic digital campaigns across Instagram, Facebook, Snapchat, TikTok, and SEM, exceeding audience target by 100k and achieving a remarkably low per-person cost of 0.007Rs. Collaborated with other brands to drive a 65% increase in ticket sales through innovative initiatives like RAS activations, buzz videos, influencer marketing, and co-branded free tickets giveaway.
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Championed immersive Customer experiences: Designed and launched a dedicated gaming portal, fostering a vibrant community through collaborations with BookMyShow for eSports tournaments, curating the launch event of a gaming smartphone with PUBG, and hosting intercollege gaming marathons.
Accomplishment
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Created Digital Marketing campaigns across Instagram, Facebook, Snapchat, TikTok, and PPC/SEM, exceeding audience target by 100k and achieving a remarkably low per-person cost of 0.007Rs.
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Negotiated cross platform marketing & vendor deals resulted in using only 50% of the budget allotted to achieve the marketing target.
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Collaborated with Influencers and other brand for concert awareness, buzz videos, free tickets giveaway.
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Executed campaigns from snapchat filters & tik-tok challenges to Govt. Initiatives for cleanliness & tourism connecting it with the concert.
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Developed and launched a dedicated gaming portal, “Comet.gg” through collaborations with BookMyShow for eSports tournaments.
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Curating the launch event of a gaming smartphone from “MI” with PUBG game, and hosting intercollege gaming marathons.
Jan 2019 - May 2019
Jr. Php Developer Full Stack & SQL
Fusion Informatics.
Ahmedabad India.
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Front End Development - Developed Website using HTML, CSS, JavaScript, JQuery to design a Platform for "End to End Encryption Messaging"(later sold to HDFC)
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Back End Development - Developed App using JavaScript, PHP, C#, SQL working on a delivery app called "Modak" (later sold to swiggy)
Education
Sep 2021 - May 2023
British School of Fashion - GCU London
MBA in Luxury Brand Management
London
Dissertation - "How Hospitality Luxury Brands can Attract Younger Generation."
Projects - Omni-Channel Marketing Balenciaga, Sustainable Marketing Aquazzura, Brand Marketing & Messaging Jaguar.
Aug 2020 - Mar 2021
Mundra Institute of Communication and Advertising (mica)
Post Graduation Degree in Digital Marketing & Brand Communication.
Dissertation - PPC, Facebook Ads, SEO Marketing Campaigns with results for L'Oréal targeting man to buy care products.
Ahmedabad, India (Online due to Covid)
Sep 2015 - May 2019
Indus University
Bachelor in Technology Electronics & Communication Engineering.
Dissertation - "End to End Encryption Messaging platform" using PHP and SQL to develop a website.
Ahmedabad, India.
Professional skillset
Data & Analysis.
Identifying the brands STP, setting up KPI, creating surveys and Primary Research, producing analysis report of current social media situation, creating all Buyers Persona, framing Customer Journey for website, optimizing all channels for maximum reach.
Teamwork & Communication.
Having a mindset of delivering quality results , I have the patience and adaptability to work with different departments, different vendors/agencies to achieve the collective goal.
Creativity and Problem Solving.
I have Demonstrated ability to think creatively and innovatively, contributing fresh ideas and approaches. I aim to work on checkpoints, and define pointers to get work done.
Marketing & Branding.
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Channels - Instagram, Facebook, Mail Chimp, Hootsuite, Google Ads, Google Analytics, Google Tag Manager, Google Business Manager, Tik Tok, LinkedIn, Canva, Wix, SQL, MS Excel, Newspaper, OOH, TVC.
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Campaigns - Brand Awareness, Lead Generation, Sales Promotion, Customer Acquisition, Customer Engagement, Retention Marketing, Bundling and Upselling, Retargeting Campaigns, User-Generated Content (UGC) Campaigns,
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Strategies - Funnel based marketing, pull based marketing, Omnichannel Marketing, Experiential Marketing, Guerilla Marketing, Influencer Marketing, Content Marketing, Social Media Marketing, ATL Marketing, BTL Marketing, Search Engine Optimization, Email Marketing, PPC Advertising, Gamification, Personalized Marketing.
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Trends - Drop Marketing, Livestream Shopping, Subscription Model Marketing, AI-powered Marketing Automation, Interactive Content Marketing, Sustainable Marketing,