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  • RESUME | KinirWorks | Resume of Kinir

    This is a resume of Kinir Gandhi, The resume contains a full showcase of Experience Jun 2019 - May 2021 Digital Marketing Strategist Comet Venture || Ultimate Pop Show || Comet.gg Ahmedabad India. Virtual Concert/Gaming Worldwide. Mastery in multi-platform engagement : Orchestrated strategic digital campaigns across Instagram, Facebook, Snapchat, TikTok, and SEM, exceeding audience target by 100k and achieving a remarkably low per-person cost of 0.007Rs. Collaborated with other brands to drive a 65% increase in ticket sales through innovative initiatives like RAS activations, buzz videos, influencer marketing, and co-branded free tickets giveaway. Championed immersive Customer experiences : Designed and launched a dedicated gaming portal, fostering a vibrant community through collaborations with BookMyShow for eSports tournaments, curating the launch event of a gaming smartphone with PUBG, and hosting intercollege gaming marathons. Accomplishment Created Digital Marketing campaigns across Instagram, Facebook, Snapchat, TikTok, and PPC/SEM, exceeding audience target by 100k and achieving a remarkably low per-person cost of 0.007Rs. Negotiated cross platform marketing & vendor deals resulted in using only 50% of the budget allotted to achieve the marketing target. Collaborated with Influencers and other brand for concert awareness, buzz videos, free tickets giveaway. Executed campaigns from snapchat filters & tik-tok challenges to Govt. Initiatives for cleanliness & tourism connecting it with the concert. Developed and launched a dedicated gaming portal, “Comet.gg” through collaborations with BookMyShow for eSports tournaments. Curating the launch event of a gaming smartphone from “MI” with PUBG game, and hosting intercollege gaming marathons.

  • EXPERTISE | Kinirworks | B2C Clients

    Kinirworks a portfolio website for Kinir Gandhi, Looking for a job in Marketing Industry in London, United Kingdom Ecommerce Marketing Website Marketing - Cosmetics Campaigns - E-commerce Branding on amazon, SEO & PPC ads for website marketing, Location - Canada. Scope of My Work Designing AIDA based marketing campaigns, researching trends & developing data & content for the campaigns, working with design team for producing high quality graphic. Connecting & Negotiating with amazon for paid campaigns & free sample distribution, segmenting targeting audience on keywords and bidding strategy. Results - Achieved the sales of 25,000 units through B2C within 6months. Market-Place Marketing Channels - Amazon India & Nykaa.

  • EXPERTISE | Kinirworks | B2C Clients

    Kinirworks a portfolio website for Kinir Gandhi, Looking for a job in Marketing Industry in London, United Kingdom EXPERTISE This are the Hightlights of the Projects I have been part of in 2023-2024 Ecommerce Marketing. Channels - Amazon, Website , Google Ads & SEO. Campaigns - E-commerce Branding on amazon, SEO & PPC ads for website marketing, Location - Canada. Scope of My Work Designing AIDA based marketing campaigns, researching trends & developing data & content for the campaigns, working with design team for producing high quality graphic. Connecting & Negotiating with amazon for paid campaigns & free sample distribution, segmenting targeting audience on keywords and bidding strategy. Results - Achieved the sales of 25,000 units through B2C within 6months. Social Media Branding Channels - Instagram & PR. Campaigns - Instagram Portfolio, Instagram reels, Influencer Marketing, PR campaigns, Brand collaboration. Location - UK, Europe, USA. Scope of work - Coordinating with external agency to develop Insta grid, factoring different target audience interest like food, aesthetic, service, testimonial, event & holiday celebration campaigns. Working with jewelry brand to design Christmas campaign, in hotel setup and customer experience. Creating PR campaigns for Micheline star promotion, food menu, employee promotion. Influencer marketing campaigns showcasing luxury experience. Results - 45% Month on Month Increase in Millennials bookings. Creating 12different campaigns to increase revisit of customer resulting in 150 revisits in 6months. LinkedIn & Blog Marketing Channels - LinkedIn, Blogs, Email Marketing. Campaigns - Brand Awareness Email Campaign, Informative Content Marketing Blogs, Events Marketing & Content Marketing on LinkedIn, Lead Generation campaign on LinkedIn. Location - Germany . Scope of work - Designing Campaign for different channels with different aims and KPI's. Results - Nurturing Leads through Funnel based Marketing, getting 20+ Leads from LinkedIn Articles every month. Email marketing campaigns for brand awareness with a 60% opening rate and converting 17% into lead. Writing trending informative blogs with SEO generating 20+ leads every month.

  • RESUME | KinirWorks | Resume of Kinir

    This is a resume of Kinir Gandhi, The resume contains a full showcase of Nov 2022 - Jun 2023 Brand Marketing Associate (Project) London Led conceptualization and execution of targeted Instagram and TikTok influencer campaigns promoting unique hotel experiences for millennial’s. Worked on statistical booking and sales data along with the competitors analysis and derived various campaigns based on it and which also were base of my masters dissertation which emphasized on "how the luxury hospitality industry can effectively attract younger generations." Accomplishment 150% increase in organic follower growth and over 650,000 video views within 3 months on IG 35% increase in bookings and revisit rates among the key 26-40 age group. Designed and executed Instagram Grid Campaigns, Influencer Campaigns, Brand Marketing Campaigns, Mascot Marketing, Christmas Cross Marketing with Jewelry Brand, PR-Magazine-Competition Marketing.

  • Kinirworks: Marketing Portfolio of Kinir Gandhi

    Hey I am Kinir, this is kinirworks.com - the Marketing Portfolio of Kinir Gandhi. Discover My Expertise, Campaigns. Kinir Gandhi Kinir Gandhi Kinir Gandhi Kinir Gandhi CV Download 1 2 5 1 1/5 Education MBA Luxury Brand Management British School of fashion London Sept 2021 - May 2023 More Info PG Brand Communication & Digital Maketing MICA Ahmedabad, Remote July 2020 - April 2021 More Info BTECH Electronics & Communication Engineering Indus University Ahmedabad Aug 2015 - May 2019 More Info He is an expert in using & charting conclusive data which could impact the customers buying decision. Sonali - Business Manager IOSPL Work History IOSPL (Infinite Online Shopping Pvt Lim) India Digital Marketing Manager Aug 2024 - Nov 2024 View More The Goring (Luxury Hotel) UK Brand Marketing Nov 2022 - Mar 2023 View More Bestow International (Marketing Agency) UK, Canada, India Growth Marketing Manager Aug 2023 - May 2024 View More Comet Ventures (Events Company) India Digital Strategist Jun 2019 - Mar 2021 View More Marketing Portolio Read More Read More Read More Read More Branding Branding Branding Branding Performance Performance Performance Performance OOH!! OOH!! OOH!! OOH!! BLOGS BLOGS BLOGS BLOGS

  • EXPERTISE | Kinirworks | B2C Clients

    Kinirworks a portfolio website for Kinir Gandhi, Looking for a job in Marketing Industry in London, United Kingdom Offline Marketing Ecommerce Marketing. Channels - Amazon, Website , Google Ads & SEO. Campaigns - E-commerce Branding on amazon, SEO & PPC ads for website marketing, Location - Canada. Scope of My Work Designing AIDA based marketing campaigns, researching trends & developing data & content for the campaigns, working with design team for producing high quality graphic. Connecting & Negotiating with amazon for paid campaigns & free sample distribution, segmenting targeting audience on keywords and bidding strategy. Results - Achieved the sales of 25,000 units through B2C within 6months. Social Media Branding Channels - Instagram & PR. Campaigns - Instagram Portfolio, Instagram reels, Influencer Marketing, PR campaigns, Brand collaboration. Location - UK, Europe, USA. Scope of work - Coordinating with external agency to develop Insta grid, factoring different target audience interest like food, aesthetic, service, testimonial, event & holiday celebration campaigns. Working with jewelry brand to design Christmas campaign, in hotel setup and customer experience. Creating PR campaigns for Micheline star promotion, food menu, employee promotion. Influencer marketing campaigns showcasing luxury experience. Results - 45% Month on Month Increase in Millennials bookings. Creating 12different campaigns to increase revisit of customer resulting in 150 revisits in 6months. LinkedIn & Blog Marketing Channels - LinkedIn, Blogs, Email Marketing. Campaigns - Brand Awareness Email Campaign, Informative Content Marketing Blogs, Events Marketing & Content Marketing on LinkedIn, Lead Generation campaign on LinkedIn. Location - Germany . Scope of work - Designing Campaign for different channels with different aims and KPI's. Results - Nurturing Leads through Funnel based Marketing, getting 20+ Leads from LinkedIn Articles every month. Email marketing campaigns for brand awareness with a 60% opening rate and converting 17% into lead. Writing trending informative blogs with SEO generating 20+ leads every month.

  • PORTFOLIO | KinirWorks | 6 major projects.

    Luxury FMCG Signature Eyewear, Decoding Fashion, MBA Projects, Employer Branding, Client Pitch are the 6 portfolio project I have worked on. Traditional Marketing Branding

  • CONTACT | KinirWorks

    The contact page is for recruiter to contact me for a potential job role in marketing for the location in and around London, United Kingdom. Let's talk! Let's talk First Name Last Name Email Subject Message SEND Thanks for submitting!

  • RESUME | KinirWorks | Resume of Kinir

    This is a resume of Kinir Gandhi, The resume contains a full showcase of Resume Experience Aug 2024 - Present Digital Marketing Manager INFINITE SHOPPING LIMITED India Social Media Branding : Developing/Designing Content for Social Media Branding, A1 Content for Ecommerce Listing & Sales, Paid Ads content Content Marketing : Developing ASMR videos, Product Photoshoot videos, Brand marketing videos, Influencers & Model Videos & USP Marketing Statics. Accomplishment Leading Brand Positioning Marketing on Amazon & Nykaa for Paid Ads and Social Listing among competitors. Segmenting Targeting audience and reaching out to people with a theme & hook, increasing sales per unit from 12 to 40 a day . Developing Algorithm based funnel marketing campaigns which gave 120X reach and CPA of Rs 0.80 . Conversation rate of 6% , Aug 2023 - May 2024 Growth Marketing & Business Development Associate. Bestow Marketing Agency Remote UK, Canada, Dubai, Germany. Social Media Engagement Specialist: Increased organic engagement by 150% across Instagram for Luxury FMCG brand through targeted content strategies and Paid Funnel based marketing campaigns. Lead Generation Expert : Leveraged trending insights & strategic content LinkedIn, blogs, email marketing to establish B2B clients as thought leaders generating 25% increase in qualified leads. ATL to Sales Accelerator : Developed ATL campaigns OOH, Newspaper, TV, radio, OTT platform campaigns aligned with client goals, generating increased inquiries, leads, sales, & footfall. Notably, a 40% store footfall boost for a Luxury FMCG client. Accomplishment Landed 5 B2C brands for 6months of various Growth Marketing campaigns with the aim to Increase brand avg. customer order sales value. Curated and executed Marketing Campaigns (Ecommerce Marketing & Guerilla Marketing Campaigns ) for Luxury Cosmetic Brand "Ayurveda Clinic " in Ontario Canada resulted in a 40% increase Sales, 35% rise in brand recognition, and 60% growth in average customer lifetime value. Concepted, Curated and Implemented Marketing campaigns (Digital Marketing, Competition Marketing, Billboard & ATL, Influencer Marketing ) for Luxury Eyewear Stores (Signature eyewear's," "Gem Optics" & "Yateem Optics,” in India & Dubai) were strategically created for the sales of Maybach Eyewear only, Selling 32 frames a month instead of 3, having a 200% ROI . Designs & Developed Marketing Campaigns (Social Media Branding & Ecommerce Marketing )for Luxury Apparel (Pegtoothclothing ,”in UK ) was aimed to created a Drop Like Culture where hype marketing and influencer marketing campaigns were created. The results gave a 500% boost in sales of hoodies and increased avg customer order value by 60% . Spearheaded and Managed Funnel Based Marketing campaigns (LinkedIn Marketing, Email Marketing & Blog Marketing .) for B2B Manufacturing Brand “Innoxcva ” in Germany, Resulting in 14sucessful leads . Nov 2022 - Jun 2023 Brand Marketing Associate (Project) London Led conceptualization and execution of targeted Instagram and TikTok influencer campaigns promoting unique hotel experiences for millennial’s. Worked on statistical booking and sales data along with the competitors analysis and derived various campaigns based on it and which also were base of my masters dissertation which emphasized on "how the luxury hospitality industry can effectively attract younger generations." Accomplishment 150% increase in organic follower growth and over 650,000 video views within 3 months on IG 35% increase in bookings and revisit rates among the key 26-40 age group. Designed and executed Instagram Grid Campaigns, Influencer Campaigns, Brand Marketing Campaigns, Mascot Marketing, Christmas Cross Marketing with Jewelry Brand, PR-Magazine-Competition Marketing. Jun 2019 - May 2021 Digital Marketing Strategist Comet Venture || Ultimate Pop Show || Comet.gg Ahmedabad India. Virtual Concert/Gaming Worldwide. Mastery in multi-platform engagement : Orchestrated strategic digital campaigns across Instagram, Facebook, Snapchat, TikTok, and SEM, exceeding audience target by 100k and achieving a remarkably low per-person cost of 0.007Rs. Collaborated with other brands to drive a 65% increase in ticket sales through innovative initiatives like RAS activations, buzz videos, influencer marketing, and co-branded free tickets giveaway. Championed immersive Customer experiences : Designed and launched a dedicated gaming portal, fostering a vibrant community through collaborations with BookMyShow for eSports tournaments, curating the launch event of a gaming smartphone with PUBG, and hosting intercollege gaming marathons. Accomplishment Created Digital Marketing campaigns across Instagram, Facebook, Snapchat, TikTok, and PPC/SEM, exceeding audience target by 100k and achieving a remarkably low per-person cost of 0.007Rs. Negotiated cross platform marketing & vendor deals resulted in using only 50% of the budget allotted to achieve the marketing target. Collaborated with Influencers and other brand for concert awareness, buzz videos, free tickets giveaway. Executed campaigns from snapchat filters & tik-tok challenges to Govt. Initiatives for cleanliness & tourism connecting it with the concert. Developed and launched a dedicated gaming portal, “Comet.gg” through collaborations with BookMyShow for eSports tournaments. Curating the launch event of a gaming smartphone from “MI” with PUBG game, and hosting intercollege gaming marathons. Jan 2019 - May 2019 Jr. Php Developer Full Stack & SQL Fusion Informatics. Ahmedabad India. Front End Development - Developed Website using HTML, CSS, JavaScript, JQuery to design a Platform for "End to End Encryption Messaging"(later sold to HDFC) Back End Development - Developed App using JavaScript, PHP, C#, SQL working on a delivery app called "Modak" (later sold to swiggy) Education Sep 2021 - May 2023 British School of Fashion - GCU London MBA in Luxury Brand Management London Dissertation - "How Hospitality Luxury Brands can Attract Younger Generation." Projects - Omni-Channel Marketing Balenciaga, Sustainable Marketing Aquazzura, Brand Marketing & Messaging Jaguar. Aug 2020 - Mar 2021 Mundra Institute of Communication and Advertising (mica) Post Graduation Degree in Digital Marketing & Brand Communication. Dissertation - PPC, Facebook Ads, SEO Marketing Campaigns with results for L'Oréal targeting man to buy care products. Ahmedabad, India (Online due to Covid) Sep 2015 - May 2019 Indus University Bachelor in Technology Electronics & Communication Engineering. Dissertation - "End to End Encryption Messaging platform" using PHP and SQL to develop a website. Ahmedabad, India. Professional skillset Data & Analysis. Identifying the brands STP, setting up KPI, creating surveys and Primary Research, producing analysis report of current social media situation, creating all Buyers Persona, framing Customer Journey for website, optimizing all channels for maximum reach. Teamwork & Communication. Having a mindset of delivering quality results , I have the patience and adaptability to work with different departments, different vendors/agencies to achieve the collective goal. Creativity and Problem Solving. I have Demonstrated ability to think creatively and innovatively, contributing fresh ideas and approaches. I aim to work on checkpoints, and define pointers to get work done. Marketing & Branding. Channels - Instagram, Facebook, Mail Chimp, Hootsuite, Google Ads, Google Analytics, Google Tag Manager, Google Business Manager, Tik Tok, LinkedIn, Canva, Wix, SQL, MS Excel, Newspaper, OOH, TVC. Campaigns - Brand Awareness, Lead Generation, Sales Promotion, Customer Acquisition, Customer Engagement, Retention Marketing, Bundling and Upselling, Retargeting Campaigns, User-Generated Content (UGC) Campaigns, Strategies - Funnel based marketing, pull based marketing, Omnichannel Marketing, Experiential Marketing, Guerilla Marketing, Influencer Marketing, Content Marketing, Social Media Marketing, ATL Marketing, BTL Marketing, Search Engine Optimization, Email Marketing, PPC Advertising, Gamification, Personalized Marketing. Trends - Drop Marketing, Livestream Shopping, Subscription Model Marketing, AI-powered Marketing Automation, Interactive Content Marketing, Sustainable Marketing,

  • EXPERTISE | Kinirworks | B2C Clients

    Kinirworks a portfolio website for Kinir Gandhi, Looking for a job in Marketing Industry in London, United Kingdom EXPERTISE This are the Hightlights of the Projects I have been part of in 2023-2024 Ecommerce Marketing. Channels - Amazon, Website , Google Ads & SEO. Campaigns - E-commerce Branding on amazon, SEO & PPC ads for website marketing, Location - Canada. Scope of My Work Designing AIDA based marketing campaigns, researching trends & developing data & content for the campaigns, working with design team for producing high quality graphic. Connecting & Negotiating with amazon for paid campaigns & free sample distribution, segmenting targeting audience on keywords and bidding strategy. Results - Achieved the sales of 25,000 units through B2C within 6months. Social Media Branding Channels - Instagram & PR. Campaigns - Instagram Portfolio, Instagram reels, Influencer Marketing, PR campaigns, Brand collaboration. Location - UK, Europe, USA. Scope of work - Coordinating with external agency to develop Insta grid, factoring different target audience interest like food, aesthetic, service, testimonial, event & holiday celebration campaigns. Working with jewelry brand to design Christmas campaign, in hotel setup and customer experience. Creating PR campaigns for Micheline star promotion, food menu, employee promotion. Influencer marketing campaigns showcasing luxury experience. Results - 45% Month on Month Increase in Millennials bookings. Creating 12different campaigns to increase revisit of customer resulting in 150 revisits in 6months. LinkedIn & Blog Marketing Channels - LinkedIn, Blogs, Email Marketing. Campaigns - Brand Awareness Email Campaign, Informative Content Marketing Blogs, Events Marketing & Content Marketing on LinkedIn, Lead Generation campaign on LinkedIn. Location - Germany . Scope of work - Designing Campaign for different channels with different aims and KPI's. Results - Nurturing Leads through Funnel based Marketing, getting 20+ Leads from LinkedIn Articles every month. Email marketing campaigns for brand awareness with a 60% opening rate and converting 17% into lead. Writing trending informative blogs with SEO generating 20+ leads every month.

  • RESUME | KinirWorks | Resume of Kinir

    This is a resume of Kinir Gandhi, The resume contains a full showcase of Experience Aug 2023 - May 2024 Growth Marketing & Business Development Associate. Bestow Marketing Agency Remote UK, Canada, Dubai, Germany. Social Media Engagement Specialist: Increased organic engagement by 150% across Instagram for Luxury FMCG brand through targeted content strategies and Paid Funnel based marketing campaigns. Lead Generation Expert : Leveraged trending insights & strategic content LinkedIn, blogs, email marketing to establish B2B clients as thought leaders generating 25% increase in qualified leads. ATL to Sales Accelerator : Developed ATL campaigns OOH, Newspaper, TV, radio, OTT platform campaigns aligned with client goals, generating increased inquiries, leads, sales, & footfall. Notably, a 40% store footfall boost for a Luxury FMCG client. Accomplishment Landed 5 B2C brands for 6months of various Growth Marketing campaigns with the aim to Increase brand avg. customer order sales value. Curated and executed Marketing Campaigns (Ecommerce Marketing & Guerilla Marketing Campaigns ) for Luxury Cosmetic Brand "Ayurveda Clinic " in Ontario Canada resulted in a 40% increase Sales, 35% rise in brand recognition, and 60% growth in average customer lifetime value. Concepted, Curated and Implemented Marketing campaigns (Digital Marketing, Competition Marketing, Billboard & ATL, Influencer Marketing ) for Luxury Eyewear Stores (Signature eyewear's," "Gem Optics" & "Yateem Optics,” in India & Dubai) were strategically created for the sales of Maybach Eyewear only, Selling 32 frames a month instead of 3, having a 200% ROI . Designs & Developed Marketing Campaigns (Social Media Branding & Ecommerce Marketing )for Luxury Apparel (Pegtoothclothing ,”in UK ) was aimed to created a Drop Like Culture where hype marketing and influencer marketing campaigns were created. The results gave a 500% boost in sales of hoodies and increased avg customer order value by 60% . Spearheaded and Managed Funnel Based Marketing campaigns (LinkedIn Marketing, Email Marketing & Blog Marketing .) for B2B Manufacturing Brand “Innoxcva ” in Germany, Resulting in 14sucessful leads .

  • RESUME | KinirWorks | Resume of Kinir

    This is a resume of Kinir Gandhi, The resume contains a full showcase of Experience Aug 2024 - Present Digital Marketing Manager INFINITE SHOPPING LIMITED India Social Media Branding : Developing/Designing Content for Social Media Branding, A1 Content for Ecommerce Listing & Sales, Paid Ads content Content Marketing : Developing ASMR videos, Product Photoshoot videos, Brand marketing videos, Influencers & Model Videos & USP Marketing Statics. Accomplishment Leading Brand Positioning Marketing on Amazon & Nykaa for Paid Ads and Social Listing among competitors. Segmenting Targeting audience and reaching out to people with a theme & hook, increasing sales per unit from 12 to 40 a day . Developing Algorithm based funnel marketing campaigns which gave 120X reach and CPA of Rs 0.80 . Conversation rate of 6% ,

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